ANIMATION

Adobe Creative Type

Five Three Five had the pleasure of working with Adobe and a team of talented artists on creating the new Creative Type: Shape The Future quiz that launched at the TED conference. This quiz explores human potential through creativity and invites users to customize their outcome using Adobe Firefly, Adobe Express, and Adobe Acrobat AI assistant.

Five Three Five created 30 animations—one for each answer choice. The goal was to bring a more human, expressive feel to the quiz experience. Each animation helps bring a sense of movement and connection to the overall experience, making the quiz feel alive and intuitive.

Client: Adobe

Creative Director: Kashka Pregowska-Czerw

3D Animation: Tania Kalina (Five Three Five Design)

3D Character Design: Anton Hjertstedt

Research, Test Design & Copywriting: Carolyn Gregoire

Inspiration

Wooden Toys, building blocks, and bead mazes—these playful objects, with their simple shapes and textures, inspired the look and feel of the project. I wanted to tap into that sense of wonder and curiosity we often felt as kids. As creatives, we sometimes reach deep into our inner child to reconnect with that uninhibited joy and imagination—and this project was a beautiful opportunity to do just that.

Textures & Colors

We worked within a limited color palette of 5–6 carefully chosen colors, avoiding overly corporate or Adobe tones in favor of something more vibrant, soft, and emotionally resonant.

Illustrations

Quiz

'What fuels your creativity?'

'My secret weapon is'

'I think best when I’m working with'

'What's more important?'

'I'm best known for my'

'I make decisions with my'

'I spend more time exploring my'

'What are you more interested in?'

'What are you more interested in?'

'What do you pay more attention to?'

'My creative world is'

'What's your preferred way of innovating?'

'I have a way of finding'

'With most challenges, I focus on'

'How do you know the right solution?'