Kissy Lips
Fel Beauty, a brand centered around feel-good beauty and emotional connection, partnered with Five Three Five to develop a series of product page assets for their website, Sephora, and social media campaigns.
Five Three Five brought this vision to life through a playful and nostalgic aesthetic, highlighting the brand's unique lip-shaped applicator that is designed to "kiss on" the color. The final visuals capture the softness, intimacy, and warmth of a product that is more than just a beauty essential.
Client: Fel Beauty
3D Design: Five Three Five Design
Fel-Good Complex Logo Pattern Design
The client has also requested a pattern design derived from the logo for use across packaging.
Fel-Good Complex Logo
Alongside the product visuals, Five Three Five was also asked to develop a logo for the fel-good complex™. The direction was to keep it light and expressive rather than clinical—avoiding an overly scientific or serious tone, while still subtly referencing the idea of ingredients and formulation. The design focused on a sense of “happiness molecules,” roundness, and character-like forms to evoke joy, softness, and approachability. The result is a symbol that feels warm, human, and aligned with the brand’s emotional world.